We are committed to the future of our business and we invite others to become part of our profitable system by applying for franchise opportunities for any of our brands.

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Business Setup

Business Setup in Dubai easy with 54 East UAE made remarkable record in company formation in Dubai, helping our valuable clients to setup business in Dubai.

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Brand Consultancy & Product Supply

54º East realizes that restaurant consulting must be custom tailored to your restaurant businesses specific needs as there are no one-size-fits-all solutions. As consultants, we provide full and partial staffing solutions as well as full and partial business solution services. Besides providing a timely staff of fully competent employees, we will manage or help you grow your restaurant by providing vendors, point of sale solutions, mobile solutions, business concepts, strategic business plans, restaurant and menu design as well as a full marketing plan to elevate your new or existing business to the next level.


54º East unique perspective regarding the restaurant industry includes owning and operating 10 different restaurant concepts and consulting for many others. As independent restaurateurs, we understand every line of the P&L and how this business scorecard helps your business survive and profit. Our experience gives us a unique advantage in solving difficult issues.


We have access to a full range of services and employees which include CEOs, restaurant managers, chefs, restaurant staff, architects, food vendors, point of service (POS) providers, web designers and marketing gurus. No matter the size of your business, whether you are just starting or have been in business for years, we provide the right services you require when you need them.

The Team

Our unique team combines over 50 years of experience, from Front of House to Customer Service Training, Back of House Training, Global Award Winning Chefs, Strategists and Operational engineers, Hospitality Management consultants to Group Marketing Management. This practical knowledge gained at all levels ensures our clients are getting a comprehensive, specialist service designed for growing and sustaining powerful brands and creating impacts.

Business Concept, Analysis, & Development
Strategic Measures and Operating Performance
Employee Recruitment, Development & Retention Plans
Long & Short Term Strategic Planning

Have questions?

Contact us for more information about Franchise, Business Setup, Partnership, Brand Consultancy and Product Supply.

28th floor, Prime Tower, Downtown, P.O. Box 98811, Dubai, UAE

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    63739 street lorem ipsum City, Country


    +12 (0) 345 678 9